Successful use of the earned media channel is still a critical component to a strong communications program and the success of managing your reputation during a crisis.

The crisis communications coaching workshop informs membership of the strategic elements in communicating to key stakeholders and the public at large in a controlled manner, moving the business forward through operational emergency and recovery.

The coaching uses a prescriptive approach and focuses on strategic processes to develop or enhancement of new muscle memory. Concepts covered include Aligning Business & Communications Goals, Connecting with the Audience, Four-Part Message Model, and Managing Q&A.