Demystifying Google Analytics

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment.  Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool.  This will help you invest your marketing resources in the right places.  You will learn how to maximize return on your efforts based on real data and our extensive experience with other successful camps.

Learner Outcomes:

  1. Participants will leave with a better sense of their staffs learning styles.
  2. Participants will learn how to best address the timing and nature of their staff training.
  3. Participants will leave with at least 7 ways to drastically change their approach to Staff Training to yield a better result.

Presenter: Lee Biear

CEC's: 1.0

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